Shmuel Reis MD, MHPE is a family physician in an integrated health and social services health center in Northern Israel. He is the Professor and Chairperson of the Division of Family Medicine and immediate past-chair of Medical Education in the Technion [Israel Institute of Technology] Rappaport Faculty of Medicine, Haifa, Israel. He also coordinates the The Tomi Spenser program for the study of Medicine & the Holocaust in the same faculty. He is editor of the Reflective Practice section for Europe and Associate Editor at large of the lead scientific journal in the domain of patient-doctor communication: Patient Education and Counseling. He teaches and mentors a wide range of individuals from students to practitioners in CME, and consults to departments and institutions. While on a sabbatical in Brown University, Providence, RI in 2007, Dr. Reis served as speaker and consultant in various venues in North America on his topics of interest: Assessment of students and physicians, Holocaust and Medicine and patient-doctor communication. His involvement in the field of Holocaust and Medicine is focused on the integration of the topic in Health Professions Education, and facilitating physicians’ awareness on the potential abuse of power inherent in their job. His parents are survivors, and his mother Yaffa published a memoir of her Shoah experience last year.